Segmentation

6.1 Market Segmentation Starbucks is mainly adult-focused and aims to connect with their customers, communities, and children by pith of various advertize tactics. The vast majority of these customers come from urban beas, where individuals are unstrained to go the extra mile to barter for costly gastronome burnt umber. Another new and colossal growing target grocery store within the coffee tree industry is college-age students and post-graduate individuals residing in urban areas. These 2 segments account for the oversizest wad of gourmet coffee drinkers. There cast off been studies demonstrate that coffee consumption has increased with the drinkers educational train. Those who stick out finished college have bought a wad out of coffee but those who are in the post-graduate take have bought 71% more (The Gale Group). Urban areas have the some coffee drinkers because it is where most of the educated superiors are located as headspring as the large universiti es. More and more individuals are sightly educated which shows that there will be a ripening in the market place of coffee drinkers. Since the largest follow of consumers are those be educated or beyond that stage, sales should be change magnitude steadily.

Starbucks, compared to other competitors such as Tim Hortons, experiences a larger mark of profit capability in urban areas due to its creative ability to cater to the needs of the large market of young professional adults. Targeting adults and young adults is a good mechanism for Starbucks because this age level has the same interests as the foundation that promotes arts, culture, education, and the environment (starbucks.c om). The company satisfies their customers t! hrough their advertising, support programs and, of course, their coffee. This large portion of the coffee consuming market is attractive because Starbucks has the money, resources, and sequence to cater to young adults. In 2002, an advance(a) effecting program was createdcustomers can pre-order and prepay for coffee, etc. via think or the...If you want to get a full essay, order it on our website: OrderEssay.net

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