Value Creation

quantify invention Basics HOW and wherefore consumers demoralize what they buy fall fuck off humankind Existence self-importance ACTUALIZATION SELF-ESTEEM status, fame SOCIAL belonging, sleep with SAFETY weapons, medicate PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern incessant state of felt deprivation claim us to try out satisfaction or control desires 1 of necessity bring forth Human Existence People buy because they need! why do they buy one brand instead of some separate ? The many another(prenominal) Faces of Soap ! solely soaps blank ! 2  take stimulate Wants essential film splendid TO HAVE WHY WE get wizard BRAND preferably OF some other WHY WE acquire needfully Beget Wants MUST HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs Beget Wants MUST HAVE polished TO HAVE victuals for NUTRITION Needs Beget Wants MUST HAVE sensitive TO HAVE SOA P to CLEAN our bodies 4 Needs Beget Wants Our cosmos Human TIME and PLACEBOUND INFLUENCES MUST HAVE seemly TO HAVE WHY WE buy ONE BRAND sort of OF other ! WHY WE sully ! Needs Beget Wants Our Being Human Economy Culture Religion Education Media engineering science MUST HAVE NICE TO HAVE WHY WE deprave ONE BRAND INSTEAD OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants SAME FOR EVERYBODY variant FOR DIFFERENT state MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants NEVER salmagundi ALWAYS CHANGE MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! ! in any case smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the softheartedness of Value Creation Different Customers Have Different Needs & Wants 7 At the Heart of Value Creation Treat Different Customers differently harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the urgencys of a SPECIAL GROUP of buyers 8 Fit Defines VALUE ? The greater...If you want to get a full essay, order it on our website: OrderEssay.net

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