Daloon A/S Case Analysis

I. PROBLEM What strategy should Daloon undertake to show and stabilize its make revenue in the provide merchandise? II. OBJECTIVES Short-Term: To build and maintain sales in the current catering market it serves while controlling its sales and marketing overheads Long-Term: To be able to expand into and develop recent European catering markets, on its way to becoming the draw in the assiduity III. SWOT ANALYSIS Strengths - Daloon stooge produce high quality products by c atomic number 18fully choosing its raw materials and avoiding the call of preservatives and additives. It also gives stir attention to its packaging and wargon abut. persisting product rise or development is maintained by the company as a response to changing customer preference (e.g. in terms of flavor) and market needs. - The company has a flexible issue capacity. This is because it is free to choose its suppliers of raw materials depending on the filling pass on by its customers. Moreover, in graphic symbol of immediate additional demand, Daloon can easily adjust its production capabilities, as seen in McDonalds experience. - Daloon is the largest maker of spring rolls and the leader among its near(a) competitors. It has also developed a strong business relationship with Scandinavia, Britain and Germany.

- The distribution cost for Daloon is relatively low because wholesalers are in charge of the distribution process and it has to maintain only hardly a(prenominal) warehouses. - Daloon is adopting local strategies by employing salespersons and workers from Germany. It is an avail since they have to deal with customers who are also Germans. Weaknesses - Since the company ha s no direct competitor, it is difficult to ! arrest the reasons for declining sales. Thus, it is unable to respond accordingly. - Because wholesalers are not particular with the brand, the end-customers (canteens, solid food stores) are not aware that the... If you want to bugger off a full essay, bon ton it on our website: OrderEssay.net

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