'The Cola Wars Continues: Coke and Pepsi in the 21st Century': Competitive Strategy Case Study

Table of contentsExecutive Summary???????????????????...??????.3Identify Corporate Mission???????????????????????4Industry Structure??????????????????????????5SWOT abstract??????????????????..???????10Core Competencies and emulous Advantage????????...?????12Strategy Recommendations?????????????????..?????14Potential Fallout?????????????????????????..16References????????????????????????..????19Executive SummaryThe Cola Wars between the cardinal labor giants Coca-Cola confederacy and PepsiCo retains today after over carbon eld of rivalry. The hawkish strategies of Coca-Cola and PepsiCo guard been examined, and even though they are different, two seemed to boast been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising, and Pepsi with effective young generation market target, have developed their marketing strategies and began to modify their pricing, bottling and shine strategies. Both companies entered in ternational markets, however Coca-Cola were more effective and maven the markets in most countries. In the 21st centuries, with increasing require in fitter products both companies expanded their brand portfolios and shift to find new sources of revenues. The five forces that drive competition were analysed to furbish up the industry structure of the carbonate beverage industry. The rivalry among dwell firms, threat of new entrants and substitute products, and bargaining power of buyers and suppliers showed that Coca-Cola and Pespi have little risks in this industry and shows positive economic benefits for the deuce leading brands.

Therefore this is a comfortable industry for the two cola giants to be in. The corporate mis! sions, core competencies and matched advantage, competitive strategies and a SWOT analysis were identified for both the Coca-Cola lodge and PepsiCo. Recommendations to their future strategies, with potential fallouts, are given to Coca-Cola and PepsiCo. Both companies should forevermore perform market research to know exactly what consumers regard, back up upon innovation, creativity and adaptability to cope with the rapid changes in consumer demands. Finally, both companies should play along to diversify in the products and businesses, and entry the fast growing healthier drink and food markets to become the new leader in... If you deficiency to get a full essay, order it on our website: OrderEssay.net

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