Premier Fitness Inc.

Background: atomic number 61 fitness Inc. is a fitness confederacy located in Ontario; however, it has been cited for unethical endure for improper care workouts including the processing of credit cards and count on bank invoice pay offments of individuals who had previously fannycelled their ranks. In the Competition Tribunal case, premiere fitness was found to invite failed to disclose additional fees that customers had to pay to acquire memberships. This lack of divine revelation contravened the requirement, under the Competition Act, not to charge prices higher than those advertised. prime(a) Fitness was casted to aim corrective notices and pay a fine. Concepts: (Total) Profit Approach This set about is defined as toilsome to maximize the profit of the Company. small-arm this impersonal is important, it mustiness be considered in concert with the objective of providing a socially useful melt (Perreault et al, 2007, p. 89. A back important functi on is that the Company must consider their doings as macrocosm ethical or not when trying to maximize profits. The actions of promethium Fitness were likely motivated by an objective of maximise its profit. The Company used move prices to inveigle customers and then supercharged them a higher cost than advertised.

Premier Fitness evening continued charging customers accounts long after the membership was pukecelled: a violation of privacy. By violating the customers privacy, Premier Fitness was engaging in unethical behavior while trying to maximize profit. The Company would have seen short gains but this practice lead to long-term brand rejection by customers. Considering the f ocus on healthy lifestyles and the number of! fitness clubs overspread a long-term approach would have been quite prospering - had the Company elect that strategy. The court order to Premier Fitness Inc. has proven that companies cant weigh ethics lower than maximizing profits. Consumerism - Consumerism can be defined as a social execution that seeks to increase the...If you want to get a full essay, order it on our website: OrderEssay.net

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