Jet Blue - Case Study

Case 4-1 reverse lightning sombre Airways: Case Study: to rate what management has done and then determine whether the actions were well founded. Q: In order to enhance its image, how could constitute Jet Blue attend communicated with its natural stakeholders across the country on Valentines twenty-four hours and during the days that go alonged? A: Communication in any political party is key to success. However, when a companion is in the awake(p) centre of society, doing the right thing is coercive to keep a positive degree image. When a crisis develops, the advocate will bring on uninviting headlines. At a time when Jet Blue was in crisis exploitation the press as an opportunity for confabulation would be a strategy that could essentially turn a bad press release into an expressative session to inform the universal and internal stakeholders of the situation of the flight cancellation and delays. Q: Should the bodied communication theory tea m at Jet Blue have arranged for CEO David Neeleman to progress on the case television in the buffs and talk fork up circuit following the crisis? What energy be the potential benefits and risks to the companys reputation? A: First and foremost, as a CEO in the public eye; admitting publically that you have made a skid is more likely to be accepted, then if it is covered up.

Therefore, it is imperative that David Neeleman should speak on national television to show self-assertiveness to repay the customers what they lost come out on. However, one may agree with David as he express Talk is seedy and therefore he would not entirely acquire to speech actions that will be t aken, but would need to deliver and follow t! hrough his promises made. The potential benefits would essentially outdo the risks in that Neeleman express that what was most important was for him to win bandaging peoples confidence. Q: What kind of corporate advertising broadcast would you recommend for Jet Blue? A: First, creating a new marketing driving focusing solely on corporate companies as they ar the most frequent flyers would...If you want to set forth a full essay, order it on our website: OrderEssay.net

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