Nike's Marketing Plan

NIKE is the worlds #1 togmaker in the world. Basketball players still exigency to be resembling Mike, but dress companies trust to be like NIKE. NIKE currently dominates the U.S. footwear food market with about 45% of the total market. NIKE controls more than 20% of the US acrobatic shoe market. The company designs and sells shoes for a variety of sports, including baseball, basketball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells scratch line Haan dress and casual shoes and a line of acrobatic app arel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products end-to-end the US and in about 160 other countries. In monetary 2005, NIKE met their financial goals. The revenues grew 12% to 13.7 million, net income grew 28% to 1.2 one million million and NIKE delivered cut earnings per share of $4.48, a 28% affix versus financial 2004. The gross margin percentage increase 44.5%. The upshot on invested capital has improved and free cash f secondary from trading operations has increased. They continue to return cash to shareholders through dividends and share repurchases. bullion provided by operations was $1.6 billion in 2005 compared to $1.5 billion in 2004. There has been an improvement in cash management of accounts receivables and clock of inventory receipts and vendor payments.

NIKEs business model is to market high end consumer products that are manufactured in low cost supply chains. In the 1990s, NIKE has faced many bumpy roads regarding managerial practices. NIKE was scrutinized against sweatshop conditions at its afiel d suppliers. Accounting firms wee-wee foun! d many shaky working conditions in their overseas factories. Many employees were exposed to carcinogens and 77 percent suffered respiratory problems. Also, they were coerce to work 65 hours a week, far more than the law... If you want to get a amply essay, order it on our website: OrderEssay.net

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