Engro Foods Case Study

ENGRO FOODS LIMITED CASE landing field Vision Statement: To be the premier Pakistani go inprise with global reach, passionately operate on value creation for each(prenominal) stake holders ____________________________________________________________ _________________________ Engro Foods limited is a wholly owned infantryman of Engro Corporation. It started its operation just 5 years back with just now 20 employees. Now in 2011 it is considered as one of the winged growing lodge of Pakistan and is on the threshold of becoming a global player. Engro Food modified used dairy as a footfallping stone to fancy the food business. Engro Foods Limited has constituted state of art dairy touch units with multi product manufacturing facilities in Sukkur (Sind) and Sahiwal (Punjab)). Top dairy tags value Olpers, Olwell, Tarang , Omore and Owsum have been diveed under the house of dairy products. To support these brands and their richly standards of quality, Engro Food has invested heavily in take taboo touch on and take out collection infrastructure. The play along has also taken initiative to step out of diary sector with the launch of juices under the brand of Olfrute. The donkeywork for Olfrute has been established in Sukkur along with the take out processing plant.

The federation has completed the construction of its sieve processing factory in Muridke ( Punjab). The company intends to export soaring quality mark sieve all over the world. In 2010 the company go along its aggressive business dodging of harvesting and related variegation into new product ranges and achieved vividness growth of 27%. The company increased its volume in 2010 to 310 one meg million litres in milk category as compared to 243 million litres in 2009. The company achieved a grocery share of 40% in the processed milk segment. The processed milk growth is driven by tea leaf creamers where Tarang maintained its lead with segment share of 62%. Tarang grew its market share in 2010 by 47% to 169 million litres. Tarang was also awarded the...If you want to sterilize a full essay, lay out it on our website: Orderessay

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